News

A seminar «Experience of promoting a company on the international markets of North America, Europe and South-Eastern Asia» was held on 15^th of June in Altai Export Supporting Center.

Tom Strodtbeck, an agent consultant on support of the export-oriented companies in the territory of  North America, Europe, South-Eastern Asia and Russia, and Maxim Slesarev, marketing specialist and coach consultant of  Moscow State institute of international relations entrepreneurship center «Business incubator» were speakers at the event.

Representatives of the Altai export companies took active part in the seminar where speakers spoke about how to increase an influence on the market inculcating different internationalizing strategies and what factors might influence company’s success in a new region. Furthermore, participants learnt about potential markets methods.

«Success of a company entering foreign market depends on establishing contacts with the companies your country-fellows work with and where Russian is widely common. Do not be afraid of making new contacts and be more decisive. Your communicative skills and knowledge of cultural features are important too», – said Mr. Strodback. 

In the end of the seminar the speakers answered all the questions participants were interested in and gave advice about entering South-East Asian, European and North American markets.

All participants received certificates on finishing the course.

It was not the first time Mr. Strodtbeck visited Altai Krai. In 2013 he was a speaker at the International Youth Forum «ATR-2013».